Segment the database by current relevance and contact preferences before sending outreach. Reconfirm availability, location, role interest and preferred communication. Historical experience can start a conversation, but old records should not be treated as current availability or verified qualifications.
How to put it into practice
- Exclude people who opted out and review stale or duplicate records.
- Contact a small, relevant segment with a real opportunity or availability check.
- Update the record from the response and route interested people to a recruiter.
A practical example
For an evening production campaign, ask previously interested candidates whether that schedule still works. Record “not now,” a future date or changed preferences so the next campaign does not repeat the same unsuitable offer.
What to measure
Measure reached contacts, updated preferences, completed conversations and placements by cohort.
A mistake to avoid
Avoid blasting the entire database or assuming a résumé from years ago reflects today’s situation.
Turn the next step into a plan
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Plan my candidate campaign ↗Further reading
Industry and technical resources for this topic. The examples above are illustrative guidance, not client results.