Follow the funnel from interest to an outcome the agency values. Impressions and clicks explain reach, but reachable contacts, completed conversations, accepted candidates and starts explain usefulness. Agree on stage definitions before comparing channels or reporting improvements.
How to put it into practice
- Track campaign, role, market and submission time on each inquiry.
- Record contacted, screened, reviewed, delivered and placement outcomes separately.
- Review drop-offs with recruiters and change one meaningful campaign variable at a time.
A practical example
If a campaign brings 100 inquiries but only 20 answer, investigate contact quality and response timing before buying more traffic. If people answer but decline the shift, revise job clarity and targeting.
What to measure
Calculate stage conversion rates with visible denominators and a consistent reporting period.
A mistake to avoid
Do not report applications as placements or attribute all hires to the most recent marketing click.
Turn the next step into a plan
Local Job Listings USA helps staffing agencies generate candidate conversations and develop employer opportunities. Tell us your roles, market and current workflow, and choose when you would prefer to talk.
Plan my candidate campaign ↗Further reading
Industry and technical resources for this topic. The examples above are illustrative guidance, not client results.